WYZE
You’re moving platforms
We’re stuck on Magento, the launch date is set, and the last agency missed theirs.
We’ve been there. We moved WYZE from Magento 2 to Shopify Plus, with a beta store running next to Magento first.
Full-service E-Commerce agency · Orange County
We spent years vetting agencies. So we built the one we’d hire.
One team for E-Commerce strategy, marketing and development. Led by former heads of E-Commerce. Made for mid-market to enterprise lifestyle brands.
Our everyday stack
Rather talk to a person? Get a free scope estimate.
Services
What brands hire us for
-
01 Strategy & consulting
Audits · Interim E-Commerce leadership · Platform selection and RFPs · Data and reporting
BentgoEight channel audits ranked by impact and effort, then a monthly strategy and Shopify retainer.
-
02 Digital marketing
Paid search · Paid social · Email/SMS · Amazon
Bandai NamcoEmail and SMS segmented by franchise, with game launches planned weeks ahead around pre-order windows.
-
03 Development
Shopify Plus and BigCommerce builds · Migrations · Integrations · CRO/UX
SatechiOff a hard-to-maintain headless build and onto a custom Shopify Plus theme that’s easier to manage.
200+ brands since 2016$1B+ in revenue managed
Shopify Premier PartnerBigCommerce PartnerKlaviyo Partner
Pick your path
Where are you right now?
The three situations we walk into most. Each one comes with the plan and the work that proves it.
WYZE
Path 01 · The replatformer
Your move, in three steps
- Pick the platform, then map everythingIf the platform isn’t chosen yet, we run the selection and the RFP. Then products, customers, order history and every URL get mapped, with the redirect plan written up front so search traffic has somewhere to go.
- Build on the right baseShopify’s Horizon theme, or a fully custom design. ERP and back-end links through a connector like Celigo, or custom middleware where a connector won’t fit.
- Launch in stages if it lowers the riskA beta next to the old site, or one market at a time. The developers who planned it are the ones who build it.
Typical timeline: 3–6 months for Shopify Plus. It moves with the platform you’re leaving, theme or custom design, how custom your integrations are, and how many apps you run.
Proof
WYZE
Magento 2 to Shopify Plus, with a beta store launched next to Magento before the full switch.
Read the WYZE case study Scope my migration →A strategist replies within 1–2 business days.
Pair of Thieves
Your site works. Growth doesn’t.
ROAS keeps sliding, email is flat, and the CEO wants to know what the budget is buying.
We’ve been there. We’ve defended the marketing number to a CEO. Now we run the channels as one plan, with one report.
Path 02 · The growth lead
Your next budget meeting, in three steps
- Find where the money leaksWe read your paid search, paid social, email/SMS and AI search setup and tell you plainly what’s earning and what isn’t.
- Run it as one planOne team on every channel, one report you can put in front of your CEO without translating it.
- Show up where shoppers now askAEO and GEO work so your brand appears when people ask AI tools for options in your category.
One monthly report in revenue, not clicks. You see what every hour went to.
Proof
Pair of Thieves
Email/SMS, organic social and creative run by a team embedded in their standups and Slack, so the brand added no new hires.
Read the Pair of Thieves case study Scope my growth plan →A strategist replies within 1–2 business days.
Bentgo
You need someone who has done this
A platform, agency or budget call is coming, and nobody here has made it before.
We’ve been there. We made those calls as heads of E-Commerce. Now we make them with you, before anyone builds.
Path 03 · The decision maker
A call you can defend, in three steps
- Audit what you havePaid media, email/SMS, analytics, SEO and the site itself, each checked against what it actually earns.
- Rank the fixesEvery finding ranked by impact and effort, then grouped into a roadmap your team can run.
- Stay for the hard callsA monthly strategy retainer, or interim leadership while you hire.
Founders with 20+ years as E-Commerce executives, on every strategy call.
Proof
Bentgo
Eight channel audits ranked by impact and effort, then a monthly strategy and Shopify retainer.
Read the Bentgo case study Scope my strategy work →A strategist replies within 1–2 business days.
None of these? Tell us what’s going on and a strategist will reply within 1–2 business days.
The anti-agency
Why we built DYODE
“We hired a lot of agencies in those jobs. Too many didn’t get it, nickel-and-dimed us, and never acted like a real growth partner. So we built something different.”
| The agency you’ve hired before | DYODE |
|---|---|
| Developers and designers you never get to talk to | We don’t hide our developers and designersWhen it helps to talk to the people designing and building your store, you can. |
| Surprise invoices | You always know what you’re paying forProjects get a written scope and price before work starts. Retainers and marketing are billed by the hour, and every report shows where the hours went. |
| Senior pitch, junior hand-off | Founders stay involvedTim and George stay involved with every client. You get direct access to founders with 20+ years as E-Commerce executives. |
| Four vendors blaming each other | One team on strategy, marketing and developmentOne plan, one report, and nobody else to blame. |
| Offshore team that rotates | A U.S.-based team that staysMost have worked with us for years. The people who learn your store keep working on it. |
A strategist replies within 1–2 business days. Most projects are scoped within 1–2 weeks.Ways to work with usFixed-price packagesMeet the team
AI
Where AI helps your store today
Shoppers now ask ChatGPT and Google’s AI what to buy. We get your store into those answers, and make sure AI on your own site gives the right ones.
- AEO / GEOShow up in AI answers
We list the questions your buyers ask, then track which answers in ChatGPT, Perplexity and Google AI Overviews cite you, before and after the work.
How we measure it - Free store scanCheck if AI can read your store
The scan checks whether GPTBot and ClaudeBot are allowed in, whether your product schema exists, and whether price shows up without JavaScript.
Scan your store - AI shopping agentsAnswers on your own site
We set up AI shopping agents like Remark and Envive with your catalog and brand voice, so shoppers get answers before they buy.
AI services
Featured work
Stores we’ve built and grown
Headless to Shopify 2.0
Glenmorangie
Off an aging headless build onto a custom Shopify 2.0 theme, with Shopify Markets abroad and ReserveBar in the U.S.
Read the case study →
Product education
GreenPan
A store built around product education, with collections compared side by side.
Read the case study →
Shopify Plus theme refresh
Loved01
A cleaner product page, reorganized collections and navigation, and a theme brought up to ADA standards for John Legend’s skincare brand.
Read the case study →Integrations
Your systems, on speaking terms
ERP, POS, OMS, PIM and 3PL plug into your storefront through one layer: Celigo where it fits, custom middleware where it doesn’t.
- Shopify Plus + NetSuiteS&B Filters
Miva to Shopify, native B2B for dealers, multi-location inventory wired into NetSuite.
Case study - Shopify Plus · MarketsArdbeg
Shopify Markets plus per-region stores, each with its own age gate and consent.
Case study - BigCommerce multi-storefrontBandai Namco
Elden Ring, Dragon Ball and PAC-MAN sites on one shared backend.
Case study
Orange County
Based in Fullerton. Building for brands everywhere.
We’re an Orange County team, and some of the brands we work with are neighbors. Most of our clients are across the U.S. and overseas.
1108 W Commonwealth AveFullerton, CA 92833
Our Orange County work
Client · WYZE
“DYODE is an extension of our team. That’s how they like to operate and how we want to work with them.”
- Platform
- Magento 2 to Shopify Plus
- Launch
- A beta store next to Magento before the full switch
FAQ
Questions brands ask us
Where is DYODE located?
Fullerton, California, in Orange County. We’re Orange County–based and work with brands across the U.S. and worldwide.
What does DYODE do?
DYODE is a full-service E-Commerce agency founded in 2016 by two former heads of E-Commerce at PacSun and Tilly’s. We do strategy and consulting, digital marketing (paid search, paid social, email/SMS, Amazon), development on Shopify Plus and BigCommerce, and AI work such as AEO/GEO, as one team.
What platforms does DYODE build on?
We’re certified Shopify Plus and BigCommerce partners. We build fast, native Shopify themes on an optimized foundation and integrate with popular solutions and apps, such as Klaviyo, Gorgias, Loop, and more.
What services does DYODE offer?
Strategy (audits, GTM plans, interim leadership), Development (site builds, migrations, CRO/UX), Digital Marketing (paid social, search, email/SMS, Amazon), and AI Services (AEO/GEO and AI agent buildouts).
How much does it cost to work with DYODE?
It depends on what you need: a migration, a growth program, strategy work, or all three together. A strategist replies within 1–2 business days, and most projects are scoped within 1–2 weeks, so you get a real number for your project. Request a free scope estimate.
How long does a Shopify Plus migration take?
Usually 3–6 months. It depends on the platform you’re leaving, whether you start from a pre-built theme (we recommend Shopify’s Horizon) or a fully custom redesign, how many other systems the store connects to, and how many apps you run, such as search, reviews, personalization and customer service.
Free scope estimate
Tell us about your store
A strategist replies within 1–2 business days, and your written estimate usually follows in 1–2 weeks.
Get my scope estimate
Most projects are scoped within 1–2 weeks.