Relax The Back
Shopify Plus Platform Transformation & Digital Strategy
A leader in ergonomic and wellness solutions, Relax The Back needed to transform their digital presence to better serve both direct customers and their nationwide network of franchise locations. The project demanded sophisticated technical solutions that could handle complex business requirements while maintaining an intuitive shopping experience.
THE CHALLENGE
As a franchise-based retailer with specialized products requiring personalized consultation, Relax The Back faced unique challenges in their digital transformation. The platform needed to effectively bridge online and in-store experiences while supporting franchise operations across multiple locations. This required careful attention to both technical capabilities and business process integration.
DEVELOPMENT SCOPE
A ground-up rebuild focused on creating a seamless shopping experience while accommodating complex franchise operations and local store requirements.
- Shopping funnel pages
- Global navigation
- Franchise locator
- Store content system
- Virtual appointments
- Custom integrations
DIGITAL STRATEGY
Interim VP role established to guide the transformation and align digital initiatives with franchise operations and business objectives.
- Team management
- Agency oversight
- Go-to-market planning
- Catalog expansion
- Franchise coordination
KEY IMPLEMENTATIONS
The new platform unified online and offline commerce through sophisticated integrations and tooling for both customers and franchise operators.
- Store localization
- Virtual shopping
- Content management
- Franchise tools
- Digital catalogs
