The Bruery

Crafting Digital Excellence for a Craft Beer Pioneer

THE CHALLENGE

The Bruery, a cornerstone of Orange County's craft beer scene since 2008, needed to modernize their digital presence while honoring their heritage. As interim VP of E-Commerce and Marketing, we faced the task of completely rebuilding their digital strategy, from advertising to brand identity.

OUR APPROACH

We developed a comprehensive digital transformation strategy that touched every aspect of the brand's presence:

• Complete digital advertising reset
• Brand identity revitalization
• E-commerce optimization
• Membership program modernization
• Marketing automation rebuild

BRAND EVOLUTION

Our rebranding efforts created a cohesive identity worthy of The Bruery's craft beer legacy:

• Complete brand book development
• Creative direction and photography
• Typography and pattern design
• Copy voice establishment
• Beer naming strategy
• Visual identity system

DIGITAL MARKETING REVIVAL

We rebuilt The Bruery's digital marketing from the ground up:

• Strategic keyword development
• Full-funnel advertising strategy
• Klaviyo email program reconstruction
• NextGlass/Untappd partnership
• Automated marketing flows
• Custom newsletter templates

TECHNICAL TRANSFORMATION

The technical rebuild focused on creating a premium e-commerce experience:

• Custom Shopify theme development
• ReCharge subscription migration
• Build-a-Case feature implementation
• Society membership integration
• Mobile experience optimization
• Conversion rate enhancement