DEVELOPMENT
CRO

AG Jeans

From Legacy Platform to Record-Breaking Performance

THE CHALLENGE

AG Jeans faced a critical decision point with their Salesforce Commerce Cloud platform: upgrade their existing infrastructure or embrace complete digital transformation. They needed a partner to not only guide this strategic decision but execute a solution that would unite their online and brick-and-mortar presence while driving significant growth.

OUR APPROACH

We began with a comprehensive RFP process, analyzing AG's current state and future needs. Our data-driven evaluation led to a strategic recommendation that would transform their digital ecosystem:

  • Complete platform evaluation and analysis
  • Custom RFP development and management
  • Strategic recommendation for Shopify Plus migration
  • Full redesign and development roadmap
  • Omnichannel integration strategy

DIGITAL TRANSFORMATION

The migration to Shopify Plus became the foundation for a complete digital transformation that unified AG's commerce ecosystem:

  • Custom Shopify Plus implementation
  • Sophisticated POS integration
  • Enhanced omnichannel capabilities
  • Pick-up-in-store functionality
  • Clienteling through Endear partnership
  • Advanced search with Algolia
  • Social proof integration via Yotpo

OMNICHANNEL INNOVATION

Understanding that modern retail demands seamless experiences, we architected a solution that bridges the digital-physical divide:

  • Unified inventory management
  • Real-time store availability
  • Enhanced clienteling capabilities
  • Integrated loyalty program
  • Cross-channel customer insights
  • Streamlined fulfillment options

ONGOING PARTNERSHIP & RESULTS

What began as a platform evaluation has evolved into a continuous optimization partnership, delivering remarkable results:

  • Record-breaking annual sales
  • Highest conversion rates to date
  • Ongoing CRO optimization
  • Regular performance analysis
  • Continuous feature development
  • Data-driven improvements

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