Lifted Research Group

Scaling Digital Performance for a Brand Built on Innovation

THE CHALLENGE

When Lifted Research Group (LRG) partnered with DYODE, they needed a holistic approach to digital marketing. A new strategy that could seamlessly integrate paid media, email, and SMS to drive brand growth. With a legacy rooted in underground culture and innovation, LRG looked to amplify their reach, engage their audience, and increase online sales. They sought a partner with deep expertise across platforms who could elevate their digital presence while staying true to the brand’s essence.

OUR APPROACH

Leveraging our expertise as Platinum Certified Klaviyo Partners, Premier Google Ads Partners, Certified Attentive Partners, and Meta Badged Partners, DYODE implemented a full-funnel digital strategy that combined performance marketing with customer retention. Our efforts included:

• Redesigning and rebuilding all Klaviyo email automations to enhance lifecycle marketing.
• Managing subscriber migration to Attentive and developing an SMS strategy to grow and engage LRG’s mobile-first audience.
• Executing and optimizing paid media campaigns across Google Ads and Facebook Ads to maximize traffic and revenue.
• Developing high-impact email and SMS campaigns that aligned with LRG’s brand voice and promotional calendar.
• Strategizing and executing the annual ‘Dead Serious’ hoodie release, turning it into a cornerstone of the brand’s exclusive drop culture.

RESULTS THAT SPEAK FOR THEMSELVES

Through our strategic execution, LRG experienced record-breaking growth across multiple channels:

• Email list growth increased by 36% in the first year, adding over 110,000 engaged users—now surpassing 200,000 new subscribers since our partnership began.
• SMS campaigns generated over $4.1M in revenue, turning mobile messaging into a key revenue driver.

Q4 STRATEGY AND SUCCESS

DYODE’s proven track record in successful strategy and execution of holiday planning in Q4 led to new online sales records for LRG. Our strategy to build up hype and demand leading into Q4 resulted in some of the most impressive results during the Cyber 5 such as:

• DYODE’s holiday performance ranked in the top 2% of all eCommerce advertisers on Meta in revenue growth.
• 111% increase in Facebook Ads traffic and 40% increase in Google Ads traffic, driving massive brand visibility during the busiest time of the year
• Total website traffic surged by ~60%, leading to 35% more orders and 24% higher revenue.

THESE RESULTS ARE ‘DEAD SERIOUS’

The Dead Serious hoodie is one of LRG’s most iconic and sought-after releases, deeply rooted in streetwear, skate, and hip-hop culture. Since relaunching with DYODE, lead generation advertising and strategic email and SMS campaigns have driven:

• Over 10,000 Dead Serious units sold
• Several years of selling out in less than 10 minutes after launch.
• Collaborations with Anwar Carrots, Jadakiss, Benny the Butcher, and more.
• Built hype and exclusivity through email & SMS subscriber growth, ensuring engaged users for future releases and cross-promotions.

A DIGITAL STRATEGY BUILT FOR THE FUTURE

What started as campaign management has evolved into a dynamic, data-driven partnership. Through ongoing optimization and strategic planning, DYODE continues to fuel LRG’s growth, ensuring their digital marketing strategy remains as innovative and impactful as the brand itself.