Spirit Jersey

Setting the DTC foundation for a Beloved B2B Brand

THE CHALLENGE

Spirit Jersey, a well-established B2B brand with an extensive portfolio of exclusive licenses, faced a significant challenge in scaling its direct-to-consumer (DTC) business. Despite having strong brand recognition and deep partnerships with licensors, conversion rates and customer retention were not optimized for sustained growth. The brand needed an effective strategy to attract new customers and convert them into long-term, loyal buyers.

OUR APPROACH

To address these challenges, we implemented a multi-faceted approach focused on optimizing the customer marketing journey at every stage of the funnel. Our key initiatives include:

• Email Marketing Optimization: Enhancing automated email flows, improving segmentation, and crafting compelling content to engage existing customers.
• Retention Marketing: Leveraging loyalty programs, personalized offers, and re-engagement campaigns to maximize customer lifetime value.
• Digital Advertising Scaling: Expanding paid media efforts across the Meta and Google ad platforms, optimizing ad creatives and delivering hyper-targeted campaigns to maximize the impact of each licensed product launch

RESULTS THAT SPEAK FOR THEMSELVES

Our team executed a strategic roadmap, which included:

• Audit & Analysis: Conducting a deep dive into Spirit Jersey’s existing marketing efforts, identifying key areas for improvement.
• Email & Retention Strategy: Redesigning email campaign structures, introducing personalized campaigns, and leveraging historic data to craft compelling sales campaigns
• Ad Campaign Expansion: Deploying new creative assets, audience testing, and budget optimizations to scale paid media effectively.
• Performance Tracking & Iteration: Continuously monitoring KPIs, refining strategies based on real-time performance data, and iterating for sustained growth.