Huppy

Custom Subscription Platform for Sustainable Oral Care

Huppy's innovative toothpaste tablets eliminate plastic waste while delivering superior cleaning power. The brand needed a subscription platform that could match their revolutionary product with an equally forward-thinking digital experience. Our solution focused on making sustainable choices simple and convenient through sophisticated subscription management.

THE CHALLENGE

Transforming daily oral care routines requires more than just a great product–it demands a seamless transition experience. Huppy faced the unique challenge of educating consumers about a new product format while establishing long-term subscription relationships. The platform needed to build trust, demonstrate value, and make sustainable choices effortless through intuitive subscription management.

DEVELOPMENT SCOPE

Created a sophisticated yet simple subscription platform that could handle complex product variations while maintaining an intuitive mobile experience:

• Mobile-first design principles
• ReCharge integration
• Custom checkout flow
• Dynamic product bundling
• Flexible delivery options
• Sustainable packaging tracking
• Impact calculations
• Education integration
• SMS notifications
• Account management

SUBSCRIPTION SYSTEM

Built robust subscription management tools that give customers complete control while encouraging long-term engagement:

• Customizable delivery intervals
• Multiple product variants
• Bundle customization
• Easy plan modifications
• Account dashboard
• Usage tracking
• Refill reminders
• Impact metrics
• Reward programs
• Referral systems

USER EXPERIENCE

Focused on removing friction from both initial purchase and ongoing subscription management through mobile-optimized interactions:

• One-tap purchasing
• Simple subscription setup
• Intuitive plan management
• Clear pricing tiers
• Flexible scheduling
• Progress tracking
• Educational content
• Impact visualization
• Community features
• Support integration