Evie Ring

Digital Launch for Women's Health Smart Ring

A revolutionary women's health wearable combining sophisticated health tracking with elegant design, Evie Ring represents a new era in women's health technology. The product needed a digital presence that could effectively communicate both its advanced capabilities and its fashion-forward aesthetic while solving the unique challenges of smart ring sizing and customization. Our partnership focused on creating a sophisticated e-commerce platform that could engage, educate, and guide customers through this innovative product launch.

THE CHALLENGE

As the first FDA-cleared smart ring designed specifically for women's health, Evie Ring faced unique challenges in its digital launch. The platform needed to effectively communicate complex health tracking features while maintaining an approachable, fashion-forward aesthetic. The solution required careful attention to both technical functionality and brand storytelling, all while solving practical challenges like ring sizing and finish selection. The launch timing was critical, coinciding with major tech events and growing market interest in women's health technology.

BRAND IMPLEMENTATION

In a market dominated by masculine, tech-focused designs, Evie Ring needed to stand out as a truly women-first product. The digital presence had to balance technical sophistication with accessible, fashion-forward presentation. We created a cohesive brand experience that emphasized both the product's advanced capabilities and its elegant design:

• Brand guide integration
• Custom theme development
• Product visualization
• Color variant displays
• Size selection system
• Material showcase
• Feature demonstrations
• Health tracking presentation

SHOPPING EXPERIENCE

The purchase journey needed to solve several unique challenges, from initial size selection to post-purchase adjustments. We developed an intuitive flow that addressed these complexities while maintaining a premium shopping experience:

• Ring sizer kit workflow
• Size customization app
• Post-purchase sizing
• HSA/FSA integration
• Mobile optimization
• Battery life display
• Finish selection
• Feature comparison

TECHNICAL FEATURES

Behind the elegant front-end experience, sophisticated technical solutions were required to handle the complex logistics of smart ring orders. We built custom systems to manage everything from sizing to fulfillment:

• Custom Shopify app
• Size management system
• Order modification
• Inventory tracking
• Return processing
• Analytics integration
• Payment processing
• Account management