Cratejoy

Amplifying Growth for the Ultimate Subscription Box Marketplace

THE CHALLENGE

Cratejoy, the leading online marketplace for curated subscription boxes, needed a partner who could optimize their digital marketing efforts while navigating a complex marketing tech-stack. Their business thrives on discovery and gifting, but they required a strategy that would enhance their visibility, streamline their customer journey, and drive long-term growth. From restructuring their email automations to scaling their Google Ads, Meta Ads, and affiliate partnerships, Cratejoy turned to DYODE for a data-driven, full-funnel approach.

OUR APPROACH

As long-term partners, DYODE has played a pivotal role in refining Cratejoy’s digital ecosystem by blending performance marketing with technical execution. As a certified Klaviyo Platinum Partner, Google Premier Partner, and Meta Badged Partner we were ready to dive in and apply new strategies and best-practices. Our strategic initiatives included:

• Managing and optimizing paid search & social campaigns across Google Ads and Meta Ads to drive high-intent traffic.
• Restructuring all email automations by migrating Cratejoy to Klaviyo, improving email audience segmentation, automation logic, and creative execution.
• Technical scoping & execution of transactional email flows, ensuring seamless communication for new account creation, order confirmation, subscription renewal, and more.
• Driving brand visibility through affiliate marketing, securing placements in popular online publishers that fit the core demographics of the Cratejoy customer.

RESULTS THAT SPEAK FOR THEMSELVES

DYODE’s comprehensive marketing and technical strategy has fueled significant performance gains for Cratejoy:

• Successful migration of all key customer email flows to Klaviyo
• 172% increase in affiliate website conversion rate (CVR%) in Q4
• 30% increase in paid search website conversion rate during Q4
• 113% increase in email conversion rate from both campaigns and flows
• Dedicated Cratejoy articles in Buzzfeed and sponsored prizes gifted for the popular gameshow, Let’s Make A Deal!
• Implementation and adoption of multi-touch attribution tool with Northbeam

A FOUNDATION FOR GROWTH

By combining deep technical expertise with data-driven marketing execution, DYODE has helped Cratejoy evolve into a more powerful marketplace for subscription discovery. Our ongoing collaboration ensures that Cratejoy’s digital presence continues to expand and we look forward to continuing bringing unique, curated experiences to more consumers while driving sustainable growth for the brand.