Stikwood

E-commerce Platform & Multi-Channel Growth Strategy

A pioneer in peel-and-stick reclaimed wood products, Stikwood has revolutionized how consumers think about wall treatments and home improvement. Featured on prominent home renovation shows and beloved by designers, the brand needed a digital presence that could scale with their growing popularity while maintaining the premium positioning of their innovative products. Our partnership focused on creating sophisticated technical solutions and marketing strategies to drive sustainable growth.

THE CHALLENGE

Stikwood’s platform faced unique challenges in educating consumers while scaling their business. It needed to effectively demonstrate product benefits, handle complex shipping logistics, and support both DIY and trade customers. This required careful attention to user experience, technical functionality, and marketing strategy across multiple channels. Their presence on high-profile TV shows like Queer Eye and The Property Brothers created additional opportunities that needed to be leveraged effectively.

DEVELOPMENT & CRO

The technical foundation needed to support both rapid growth and complex business requirements. We created sophisticated solutions that could handle everything from trade programs to detailed shipping calculations, while maintaining a focus on conversion optimization:

• Custom trade portal
• Shipping calculator
• A/B testing
• User journey mapping
• Cart optimization
• Checkout flow
• Mobile experience
• Page speed optimization

PAID SEARCH

With a unique product category, search strategy required careful attention to both education and purchase intent. We developed comprehensive campaigns that could effectively target both DIY enthusiasts and trade professionals:

• Product-specific targeting
• Trade audience segments
• Geographic targeting
• Search term optimization
• Landing page testing
• Bid management
• ROAS tracking
• Competition analysis

PAID SOCIAL

Social media presented unique opportunities to showcase Stikwood's visual appeal and leverage their TV show appearances. We created multi-platform campaigns that could capitalize on these advantages:

• TV show partnerships
• Influencer campaigns
• Retargeting flows
• Custom audiences
• Creative testing
• Platform optimization
• Video content
• Social proof integration

ANALYTICS & OPTIMIZATION

Behind every strategy, sophisticated measurement systems ensured continuous improvement and ROI optimization:

• Conversion tracking
• Attribution modeling
• Channel performance
• ROI analysis
• User behavior
• Heat mapping
• Split testing
• Revenue optimization