Ridge Wallet

Custom Shopify Development for Premium EDC Brand

Ridge has revolutionized metal wallets with their innovative RFID-blocking designs. As a premium brand with a dedicated following, Ridge needed sophisticated e-commerce functionality that could match their product quality while supporting complex customization options. Our development partnership focused on creating enhanced shopping experiences that could maintain their premium positioning while driving conversion.

THE CHALLENGE

Ridge's explosive growth and expanding product line demanded more sophisticated e-commerce capabilities. The platform needed to effectively showcase premium materials and craftsmanship while handling complex product customization options. This required careful attention to both technical functionality and brand presentation, ensuring that every interaction reinforced Ridge's position as a leader in premium EDC gear.

DEVELOPMENT SCOPE

The core platform enhancement focused on creating rich, engaging product experiences that could effectively communicate Ridge's unique value proposition:

• Shogun Page Builder integration
• A+ content blocks
• Dynamic feature displays
• High-performance media handling
• Interactive product demos
• Material showcases
• Brand storytelling components
• Technical specification displays

CHECKOUT OPTIMIZATION

Strategic implementation of payment options and upsell opportunities designed to enhance customer convenience while increasing average order value:

• Klarna integration
• Custom payment styling
• Dynamic cart upsells
• Streamlined order flow
• Express checkout options
• Warranty registration
• Bundle recommendations
• Save for later functionality

CUSTOMIZATION SYSTEM

Built sophisticated personalization features that allow customers to create their perfect Ridge product:

• Custom engraving system
• Material selection interface
• Dynamic color variants
• Size configuration
• Finish options
• Plate customization
• Bundle customization
• Gift packaging options