TB12

E-commerce Platform Migration for Tom Brady's Wellness Brand

THE CHALLENGE

TB12 needed to transition from WordPress to Shopify Plus while maintaining their premium brand experience and implementing a sophisticated subscription model. The platform needed to support their diverse product range including protein powders, electrolytes, supplements, and performance equipment, while integrating coaching services into their digital ecosystem.

TECHNICAL IMPLEMENTATION

We developed a custom Shopify Plus solution that prioritized both functionality and user experience. The implementation focused on creating a flexible foundation that could support TB12's unique blend of products and services while maintaining high performance standards:

Builder.io integration
ReCharge subscription
Content block system
Product bundling
Quiz integration
Coaching platform
Review system
Subscription management

PRODUCT ARCHITECTURE

The platform needed to handle TB12's unique mix of physical products and digital services. We created systems that could manage complex product relationships while maintaining an intuitive shopping experience:

Protein powders
Electrolytes
Supplements
Equipment
Coaching services
Subscription boxes
Digital content
Training programs

SUBSCRIPTION INTEGRATION

Created sophisticated subscription functionality that unites products and services. The system needed to handle both physical product deliveries and digital service access while providing flexibility for customers: