Donald Pliner

Elevating a Legacy Footwear Brand’s Retention Marketing Through Strategic Automation and Enhanced Engagement

THE CHALLENGE

Leveraging a proprietary Ecommerce back-end, Donald Pliner had created basic integrations to the Klaviyo platform, but struggled to drive benchmark results from their existing retention marketing workflows. Despite their long-standing reputation for craftsmanship and bold design, their existing Klaviyo setup wasn’t maximizing engagement or revenue potential. They needed a partner who could not only redesign their automations but also drive significant performance improvements across their email and SMS programs.

OUR APPROACH

As a Certified Platinum Klaviyo Partner, we took a data-driven approach to rebuilding Donald Pliner’s retention marketing from the ground up. Our strategy focused on seamless automation, personalized customer journeys, and high-impact creative execution. Our enhancements included:

• Full redesign and rebuild of all automated email flows to improve engagement and conversion.
• Comprehensive email & SMS campaign management for both promotional and lifecycle marketing.
• Segmentation and personalization strategies to create tailored messaging based on customer behavior.
• Optimized email creative & copywriting to reflect the brand’s luxury identity and bold design ethos.

RESULTS THAT SPEAK FOR THEMSELVES

Our work led to immediate and substantial improvements across Donald Pliner's retention marketing program. Within 3 months Donald Pliner's retention marketing program had achieved:

• 33% increase in email-driven traffic leading to higher customer engagement.
• 26% increase in email conversion rate (CVR%), driving more revenue per visitor.
• 82% increase in attributed revenue from email marketing.
• 43% improvement in Click-Through Rate (CTR%) within the Welcome Flow.
• 55% increase in Revenue Per Email (RPE), ensuring every send was more valuable.
• 300% CVR increase in new automated flows compared to the website average.

A FOUNDATION FOR GROWTH

Throughout our partnership, DYODE continues to refine and optimize Donald Pliner’s retention marketing efforts, ensuring their email and SMS strategies evolve alongside their brand. By blending technical precision with data-driven creativity, we’ve helped their business turn their email and SMS programs into powerful revenue drivers—ensuring their customers keep coming back for more.