Tori Richard
Modernizing a Heritage Hawaiian Brand for Digital Success
THE CHALLENGE
Tori Richard, a prestigious Hawaiian fashion brand, needed to transform their digital presence while preserving their legacy heritage. The project required a complex migration from Mi9 to Shopify Plus while maintaining integration with legacy systems and physical retail operations.
OUR APPROACH
Understanding the delicate balance between preserving brand heritage and enabling digital growth, we developed a strategic roadmap that prioritized both immediate migration needs and long-term scalability. Our comprehensive strategy encompassed:
- Platform migration to Shopify Plus, carefully orchestrated to minimize business disruption
- Legacy system integration with AS/400 ERP, preserving critical business operations
- Seamless Teamwork POS integration for unified retail operations
- Marketing channel optimization to enhance digital presence
- Ongoing development support through dedicated retainer services
TECHNICAL IMPLEMENTATION
Working closely with Tori Richard's team, we executed a series of sophisticated technical solutions that formed the foundation of their digital transformation. Our development work delivered:
- Complete platform migration with zero data loss
- Custom ERP integration maintaining business continuity
- POS system coordination across all retail locations
- Email platform migration preserving customer engagement
- 2024 website redesign reflecting their evolving brand identity
MARKETING OPTIMIZATION
Beyond technical infrastructure, we revolutionized their digital marketing strategy to drive measurable growth. Our comprehensive marketing solutions included:
- Strategic migration from Campaigner to Klaviyo, including warming protocols and new customer journey flows
- Modernized email templates that better showcase their premium product offerings
- Data-driven Google Ads management delivering consistent growth
- Optimized Meta Ads campaigns supporting multi-channel revenue growth
- Achievement of positive year-over-year comparisons in both sales and traffic metrics
